Sometime in late June (2017) Facebook announced that they would be making new metrics available to marketers. These metrics would be instrumental to helping you to get a broader view of user engagement using  ads and page. Perplexed or pleasantly surprised?  Whatever the case, there are a few things…

Targeting Your Buyers List
Please understand that people on your “Buyers List” are people who have purchased from you before and ARE aware of your brand! What it comes down to is knowing your audience right?… Well, why not “Remarket” to those people…This is the #1 under-utilized audience that people…

If you are trying to generate sales or leads for your online business, than you can benefit greatly from the recent Facebook Ad updates that focus on improving custom audience creation on Instagram.

If this sounds interesting enough, then you should keep reading;

Updates in Engagement Audiences provide new techniques with…